75 Vacatures voor Senior Marketing in de Nederland

Marktplaats
in The Netherlands, and
2dehands
and
2ememain
in Belgium, are part of Adevinta: a global online classifieds specialist. The three brands are hosted on a multi-tenant platform, operated from our Amsterdam location, and are the top players in the classifieds space throughout the Benelux region.

We offer consumers the opportunity to trade their unwanted products and contribute to a greener, circular economy. We offer businesses - of all sizes, from the smallest hobbyist to the biggest brands in Benelux - a platform to showcase their goods and services online to over 11 million monthly unique users.

What You'll Do & Who You Are
*Your Role at a Glance
*Job Title
: Senior Marketing Analyst, lvl13

Location
: Amsterdam, hybrid

Contract Type
: Full time

Team
: Data
Scope of the role
The Benelux Business Analytics team is responsible for business and marketing analytics for Marktplaats and 2dehands. In the role of Senior Marketing Analyst, you will be responsible for steering our marketing to the best results using your data-driven approach. Working closely with both the Chief Marketing Officer and our marketeers, CRM and Martech teams, you'll translate complex data into actionable insights that directly influence marketing strategy and budget allocation.
You are a high-impact contributor with a strong analytical mindset and a track record of top performance. You bring strategic thinking to the design and evolution of data structures, proactively identify opportunities for automation and operational efficiency, and translate complex data into actionable insights. With excellent communication skills, you serve as a trusted partner to both technical teams and business stakeholders—bridging the gap between analysis, engineering, and decision-making.
What You'll Do**

• Lead the development of the marketing effectiveness framework covering tactics such as CRM, paid media, MMM, SEO, content, email and webinars across the customer journey
• Lead the continuous development of initiatives as segmentation, CLV and Value Based Bidding
• Deliver set up experiments and perform channel performance analysis, including incrementality testing, A/B testing and evaluation
• Set-up, automate, maintain, and own dashboards and reporting structure while closely work together with the CMO to define key metrics and steer the marketing strategy
• Construct and deliver clear, concise presentations of findings and insights, key product and user performance metrics and management recommendations both in oral and written form

*What We're Looking For *

• Professional experience of 5-8 years.
• Expertise in SQL, Tableau and Excel is required, as well as GA4 experience. Experience with Python or similar is expected
• Proven experience in working with large, multisource data sets and usage of analytics to drive business and product decisions and strategy
• Great stakeholder management skills, able to set priorities and manage own time within a varied stakeholder landscape
• Ability to work in an agile and flexible environment where change is part of the day-to-day environment

*How to Apply
*Ready to shape the future of circular commerce in the Netherlands?

Apply now via our career page or LinkedIn.
Let's grow together — and build a smarter marketplace for all.
Benefits**
Life at Adevinta comes with its perks Our Adevintans enjoy the following benefits:

• An attractive Base Salary
• Participation in our Short-Term Incentive plan (annual bonus)
• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere Maybe not from the moonwell why not just make sure you have internet connection
• A 24/7 Employee Assistance Program for you and your family, because we care
• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow

On top of these, we also provide
a range of locally relevant benefits
. Wanna know more? Apply and ask our recruiters

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don't meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don't meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.

Join Wolters Kluwer’s Corporate Performance & ESG Division as a Marketing Operations Manager

Wolters Kluwer's Corporate Performance & ESG Division is seeking an enthusiastic and highly skilled Marketing Operations Manager to drive and optimize marketing operations across multiple regions.

As a Marketing Operations Manager, you will independently execute specialized digital marketing tasks, supporting team projects and ensuring high-quality outcomes. You will leverage your extensive expertise to drive marketing strategies that significantly enhance our online presence. This role is perfect for seasoned professionals who excel in architectural solutions to complex marketing technology, specifically Marketo and Salesforce .

What You'll Be Doing:

• Own and administer the Adobe Marketo Engage marketing automation platform.
• Maintain the global marketing automation processes, lead management, scoring, segmentation, templates and nurture programs.
• Address system troubleshooting tickets from global business stakeholders.
• Participate in a Community of Practice for Marketing operations and technology used for execution, to ensure that marketing campaigns and initiatives are feeding accurate data into our lead management and reporting frameworks.
• Contribute to the creation of guidance and best practices documentation.
• Act as subject matter expert (SME) to train marketing teams on tools & processes.

What You Bring:

• 7+ years of administrator knowledge of Marketo . Certification preferred.
• 5+ years of experience with Salesforce in a support or admin role.
• Familiarity with tools like LeanData, ZoomInfo, ON24, Monday.com, LinkedIn is a plus.
• Strong skills in process optimization, system maintenance, and cross-functional collaboration.
• Excellent communication, documentation, and organizational abilities.
• A proactive mindset with the ability to manage multiple projects and priorities.
• Dedication to increasing knowledge of Marketing Operations best practices.
• Proficiency in English.

Who You Are:

• A Marketing Operations leader who dives in, is a self-driven learner, investigates, and an inquisitive person who consistently strives to simplify and improve processes.
• A pro who knows the end-game is pristine data and makes this their mantra with every ticket and project that is assigned.
• A team player who knows that they cannot work in a vacuum; making transparency a highlight in everything they do.

This position offers a unique opportunity to shape the future of marketing operations, working at the intersection of technology, strategy, and data. Ready to make an impact? Help us build the next generation of marketing excellence at Wolters Kluwer.

Join us at Wolters Kluwer and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time. Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers. We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs.

(Senior) Marketing & Product Manager

Bij ista Nederland zitten we volop in een groeifase. We lanceren nieuwe producten en versterken ons bestaande portfolio met duidelijke strategieën en een sterke klantfocus. Om onze ambitie waar te maken, tillen we onze marketing naar een hoger niveau.

In de rol van (Senior) Marketing & Product Manager geef je richting aan de toekomst van onze producten en zorg je voor hun marktsucces. Je combineert strategisch leiderschap met hands-on marketinguitvoering. In deze veelzijdige rol verdeel je je tijd tussen Product Management bij ista Nederland en het bijdragen aan ons International Marketing Squad, waarbij je direct rapporteert aan de General Manager van ista Nederland.

• Ontwikkelen en uitvoeren van productstrategieën die echte waarde creëren door markten, concurrenten en klantbehoeften te analyseren en groeikansen te identificeren.
• Leiden van alle activiteiten binnen de productlevenscyclus en zorgen voor continue verbetering in samenwerking met de internationale product Squads.
• Waarborgen van klantgerichtheid in alle productinitiatieven en fungeren als de verbindende schakel tussen Sales, Techniek, Billing en Business Development.
• Versterken van productmanagementprocessen, -tools en -methodieken op basis van de richtlijnen vanuit het hoofdkantoor.
• Bijdragen aan het internationale Marketing Squad door lokale marketingstrategieën, contentplannen en campagnes vorm te geven.
• Creëren van aantrekkelijke content voor social media, nieuwsbrieven en de website, organiseren van evenementen, beurzen en creatieve producties.

Dit kun je van ons verwachten:

Werken bij een groeiend, internationaal bedrijf met focus op duurzaamheid en digitale transformatie.

ista heeft flexibele arbeidsvoorwaarden:

• Een uitstekend salaris met daarbij het ista Keuze Budget.
• Een vaste 13e maand.
• Thuiswerkmogelijkheden (2 dagen per week).
• Een leuk team om mee samen te werken.

Hier herken jij jezelf in:

• Minimaal een afgeronde HBO opleiding in Bedrijfskunde, Marketing, Industriële Techniek of een vergelijkbare opleiding.
• Minimaal 5 jaar ervaring in productmanagement en/of marketing, bij voorkeur in de vastgoed- of energiesector.
• Ervaring als management consultant is een pré
• Aantoonbaar vermogen om productstrategieën te ontwikkelen en uit te voeren: van concept tot marktintroductie en verdere doorontwikkeling.
• Sterke communicatieve en analytische vaardigheden, met ervaring in een agile en multidisciplinaire werkomgeving.
• Je spreekt en schrijft vloeiend Nederlands én Engels.

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We're optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

Job Description

We are currently looking for an experienced Senior Consultant, with experience working in Digital Transformation & Innovation consulting assignments, with major institutions and Fortune 500 companies. In this role, you will work in digital strategy, marketing excellence, digital transformation and customer experience projects.

You will be a contributing team member, supporting and managing the successful execution of client projects. Working closely with our other offices and leveraging our global network to take part in cross-selling initiatives and widely share our knowledge. Next to this, you will constantly be dared to share consulting best practices with your team and prepare material to support business development initiatives.

Your Experience

You are familiar with agile project management and the delivery of large scale digital transformation projects. You have experience in managing and working with a digital project team through an entire project life cycle. Ideally having worked for clients either in Financial Services, Retail, Transport & Healthcare. In this experience, you have managed the end-to-end experience for a major digital transformation project, including its governance. Alongside this, you have experience with the successful roll-out of an ongoing digital projectand with ensuring that any new/enhanced technology capability /product features were embedded in the business processes.

You have participated in the steering committee for EXCO members as well as various meetings/ workshops to drive the implementation, including control quality, of projects to meet budget and content requirements.

Qualifications

• You have completed your Master's Degree.
• You have at least 4 years experience as a consultant with similar responsibilities in a similar firm.
• You gained some experience within Corporate Strategy, Digital Transformation, Digital Marketing, Customer experience and journey design, CRM or Customer Analytics and Insights.
• Excellent English and Dutch verbal and written skills are required.
• You have a creative mind and are able to process information, identify problems and trends, and solve complex problems to synthesize these into conclusions.
• You are dynamic and able to achieve results combined with an entrepreneurial mindset.

What do we offer?

• Competitive salary with great extra advantages: a company car or flexible mobility plan, a clear and structured yearly salary increase and bonuses.
• Flexible transport options that match your personal needs.
• Training plan to develop yourself as an expert in your discipline.
• You have the opportunity to work from home, the client or from our inspiring office in Amsterdam.
• Working in an international environment which creates opportunities to share knowledge and work together on international projects with colleagues all over the world.

Additional Information

We are unable to provide a work permit for this position

Non-Dutch speaker will no be accepted

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

Role: Senior Product Marketing Manager

Location: Amsterdam, Netherlands

Salary: 80 - 95K excl. Benefits

A fast-growing e-commerce company (€20M+ revenue) is seeking an ambitious product marketing professional to drive go-to-market excellence and product growth across their portfolio. This strategic role offers a clear pathway to Head of Digital within two years, making it perfect for a senior product marketer ready to expand into broader digital leadership.

Starting as Senior Product Marketing Manager, you'll own product positioning, launch strategies, and market expansion while building the foundation for future digital growth leadership. As you demonstrate impact, you'll progressively take on digital marketing, e-commerce optimization, and full-funnel growth responsibilities.

You'll work in a hybrid environment while developing the strategic and operational skills needed to eventually orchestrate comprehensive digital growth initiatives across the US & European markets.

Our client is a specialized products company serving consumers who value quality, experience, and lifestyle enhancement. The portfolio spans restricted recreational categories, and they are positioned for significant growth through digital-first strategies. This role is about mastering product marketing excellence while preparing to transform market opportunities into sustainable competitive advantages through innovative digital approaches.

Your Impact (Key Responsibilities):

Current Focus - Product Marketing (70%)

• Product Go-to-Market Strategy (25%): Lead product launches, positioning, and market entry strategies across digital channels
• Customer & Market Intelligence (25%): Develop deep customer insights, competitive analysis, and market opportunity identification
• Product Marketing Campaigns (20%): Create and execute integrated product marketing campaigns that drive awareness, consideration, and conversion

Growth Track - Digital Expansion (30%)

• Performance Marketing Support (15%): Partner with digital team on product-focused paid media, content strategy, and conversion optimization
• E-commerce Product Experience (10%): Optimize product presentation, merchandising, and user journey for online sales growth
• Analytics & Growth Metrics (5%): Build measurement frameworks for product performance and contribute to broader growth analytics

Future Progression Path:

Within two years, expand into full Head of Digital responsibilities including comprehensive growth strategy, digital marketing leadership, e-commerce optimization, and P&L accountability as business scales.

Profile:

• Product marketing expert with ambitions for broader digital growth leadership
• Strategic thinker who connects product success directly to business outcomes
• Excellent communicator who can articulate product value to varied stakeholders and customers
• Growth-minded professional excited about expanding skill set into full digital marketing
• Results-driven team player who builds strong cross-functional relationships
• Data-informed decision maker who balances analytics with market intuition and consumer behavior insights

Background:

• Worked with recreational/restricted product market dynamics and regulatory considerations (MUST)
• Fluency in English (MUST) and Dutch (PLUS)
• 5+ years in progressive product marketing roles with demonstrated growth impact
• Proven track record of successful product launches and go-to-market execution
• Strong foundation in digital marketing channels, customer acquisition, and growth metrics
• Experience with consumer lifestyle or recreational products (plus)
• Understanding of e-commerce, conversion optimization, and customer journey management
• Interest in developing broader digital marketing and growth strategy capabilities

• Competitive compensation package (€80k-95k base plus performance incentives tied to product and growth metrics)
• Clear career progression path to Head of Digital role
• Opportunity to grow with an innovative products company at an exciting inflection point
• Flexible working arrangements and comprehensive work-life balance support (HQ based in Amsterdam)
• Mentorship and development support for transition into broader digital growth leadership
• Professional development budget for conferences, certifications, and continuous learning focused on growth marketing
• Collaborative environment working alongside experienced industry professionals and entrepreneurs
• Opportunity to shape both product success and the digital future of a rapidly growing brand

For consideration, please submit your profile highlighting relevant product marketing experience within the restricted industries and interest in digital growth leadership development. Qualified candidates will be contacted for a confidential discussion about both the current role and growth trajectory.

At Trengo, we are looking for a Senior Product Marketing Manager to drive strategic and operational product marketing, including positioning and messaging, competitive and market analysis, product launches, and more.

We believe in a world where technology empowers the relationship between companies and their customers. That’s why our mission is to build an AI-powered customer engagement platform that replaces repetitive work with meaningful conversations. Our software allows customer-facing teams to communicate with customers via multiple channels — all in one shared inbox: Email, Instagram, Facebook, WhatsApp, live chat — you name it.

With a Series A investment of $36M led by Insight Partners and Peak Capital, and as one of the four official WhatsApp Business Solutions Providers in the Netherlands, we empower our customers to scale their businesses and optimize the channels their clients truly prefer.

We’re looking for a Senior Product Marketing Manager to own two critical areas of growth for Trengo. In this role, you will:

• Define positioning and go-to-market strategies for our partner ecosystem, ensuring Trengo’s integrations and partnerships drive measurable business impact and market differentiation.
• Lead initiatives that generate new pipelines and support buyer engagement across the customer journey, working cross-functionally to deliver compelling messaging, campaigns, and partner-focused assets.

You’ll collaborate closely with Sales, Revenue Marketing, Partnerships, and Product teams to maximize pipeline creation and accelerate Trengo’s growth in key segments.

• Develop and execute marketing strategies that drive net new pipeline and ARR across inbound, outbound, and partner channels.
• Define and launch GTM strategies for partner solutions and integrations, including co-marketing initiatives and adoption-focused messaging.
• Create compelling positioning and messaging that highlights the value of our partner ecosystem and supports pipeline growth.
• Conduct ongoing market and competitive research to identify trends, opportunities, and inform partner-focused strategies.
• Collaborate with Sales, Revenue Marketing, Partnerships, and Product teams to align campaigns, messaging, and assets for maximum pipeline impact.

• 5–7+ years in Product Marketing or Partner Marketing roles.
• Proven success driving go-to-market for SaaS integrations or ecosystems.
• Strong storytelling, positioning, and communication skills.
• Ability to work cross-functionally and influence across Product, Partnerships, and Sales.
• Data-driven approach to measuring marketing and enablement impact.

• Experience with B2B SaaS and API-driven integrations.
• Familiarity with enablement tools
• Exposure to partner co-marketing or channel marketing.
• Content operations or content marketing background.

• Career growth with clear departmental tracks and support from your manager.
• Hybrid working + 2 months per year to work abroad.
• Mental health support with free sessions from on-demand psychologists (OpenUp).
• Learning budget + 2 extra days off to attend courses or conferences.
• 28 vacation days to rest, recharge, and travel
• Travel reimbursement to our Utrecht HQ.
• Monthly internet & phone allowance to stay connected.
• Dutch courses for our international colleagues.
• Daily warm lunches prepared by our workplace experience team when you’re at our beautiful Utrecht office.
• Sabbatical: After two years, enjoy up to three months away (unpaid) to rest, recharge, or see the world.

At Trengo, our culture is shaped by four core values:

• Dynamic – We experiment boldly and adapt quickly.
• Future-proof – We embrace AI and new technologies to amplify impact.
• Ownership – We win together and hold ourselves accountable.
• Open – We treat everyone with respect and transparency.

You’ll feel this in everything we do! From the way we collaborate, to the way we celebrate wins together.

Join us in building the future of customer engagement — we’d love to have you on the team.

Apply today and let’s grow together!

Overview

Bynder Amsterdam, North Holland, Netherlands

We’re looking for a Sr. Product Marketing Manager who will be responsible for the go-to-market strategy and execution for Bynder’s DAM Content Experience Solution. This role will own the long-term product marketing strategy and tactics, and collaborate with several leaders across product, sales, partner, and marketing to drive net new business and expansion revenue within the installed base.

• Develop and implement a comprehensive product marketing strategy aligned with the company's overall business objectives.
• Conduct market and customer research to identify market trends, customer needs, and competitive insights.
• Define clear product messaging and positioning that supports and amplifies our vision and differentiates Bynder in the marketplace.
• Lead the creation of compelling sales and marketing materials, including product presentations, datasheets, case studies, and website content.
• Work with customer marketing and customer success to build strong customer case studies that highlight the use cases and quantifiable value our platform delivers to customers.
• Collaborate with sales enablement to build and deliver competitive battlecards, sales plays, demo scripts and other tools for training and enabling across the direct and partner sales teams.
• Oversee the execution of product launches, ensuring a smooth and successful market entry that maximizes revenue potential.
• Track and measure the success of product marketing initiatives using OKRs.

• 3+ years of experience in product marketing leadership roles
• Deep understanding of the DAM market landscape or any closely related adjacent martech
• Technical acumen, especially around AI, and SaaS
• Experience building high impact collateral
• Excellent communication, presentation, and interpersonal skills
• A collaborative and results-oriented leadership style

• Challenging and inspiring work environment
• Flat hierarchy where your voice will be truly heard
• Opportunity to initiate your own projects
• An experienced team is ready to welcome you anytime
• Unlimited vacation policy
• Competitive monthly compensation
• Apple gear
• Daily lunch
• Drinks at the Bynder Bar
• Amazing office in the heart of Amsterdam

Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective make Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin, or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves. Just as we are never finished innovating, Bynder’s commitment to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.

• Mid-Senior level

• Full-time

• Marketing and Sales

• Software Development

At Trengo, we are looking for a Senior Product Marketing Manager to drive strategic and operational product marketing, including positioning and messaging, competitive and market analysis, product launches, and more.

We believe in a world where technology empowers the relationship between companies and their customers. That’s why our mission is to build an AI-powered customer engagement platform that replaces repetitive work with meaningful conversations. Our software allows customer-facing teams to communicate with customers via multiple channels — all in one shared inbox: Email, Instagram, Facebook, WhatsApp, live chat — you name it.

With a Series A investment of $36M led by Insight Partners and Peak Capital, and as one of the four official WhatsApp Business Solutions Providers in the Netherlands, we empower our customers to scale their businesses and optimize the channels their clients truly prefer.

The Role

Role

We’re looking for a Senior Product Marketing Manager to own two critical areas of growth for Trengo. In this role, you will:

• Define positioning and go-to-market strategies for our partner ecosystem, ensuring Trengo’s integrations and partnerships drive measurable business impact and market differentiation.
• Lead initiatives that generate new pipelines and support buyer engagement across the customer journey, working cross-functionally to deliver compelling messaging, campaigns, and partner-focused assets.
  
  

• Develop and execute marketing strategies that drive net new pipeline and ARR across inbound, outbound, and partner channels.
• Define and launch GTM strategies for partner solutions and integrations, including co-marketing initiatives and adoption-focused messaging.
• Create compelling positioning and messaging that highlights the value of our partner ecosystem and supports pipeline growth.
• Conduct ongoing market and competitive research to identify trends, opportunities, and inform partner-focused strategies.
• Collaborate with Sales, Revenue Marketing, Partnerships, and Product teams to align campaigns, messaging, and assets for maximum pipeline impact.
  
  

• 5–7+ years in Product Marketing or Partner Marketing roles.
• Proven success driving go-to-market for SaaS integrations or ecosystems.
• Strong storytelling, positioning, and communication skills.
• Ability to work cross-functionally and influence across Product, Partnerships, and Sales.
• Data-driven approach to measuring marketing and enablement impact.
  
  

• Experience with B2B SaaS and API-driven integrations.
• Familiarity with enablement tools
• Exposure to partner co-marketing or channel marketing.
• Content operations or content marketing background.
  
  

• Career growth with clear departmental tracks and support from your manager.
• Hybrid working + 2 months per year to work abroad.
• Mental health support with free sessions from on-demand psychologists (OpenUp).
• Learning budget + 2 extra days off to attend courses or conferences.
• 28 vacation days to rest, recharge, and travel
• Travel reimbursement to our Utrecht HQ.
• Monthly internet & phone allowance to stay connected.
• ️ Dutch courses for our international colleagues.
• Daily warm lunches prepared by our workplace experience team when you’re at our beautiful Utrecht office.
• Sabbatical: After two years, enjoy up to three months away (unpaid) to rest, recharge, or see the world.
  
  

• Dynamic – We experiment boldly and adapt quickly.
• Future-proof – We embrace AI and new technologies to amplify impact.
• Ownership – We win together and hold ourselves accountable.
• Open – We treat everyone with respect and transparency.
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Technology, Information and Internet

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